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Press Center


Leading Technical Information Provider Streamlines Workflow with Quark XML Author

Autodata Ltd., the Largest Independent Publisher and Supplier of Technical Information for Automotive Professionals, Chooses Quark’s XML Author to Produce Accurate Information in Multiple Languages

LONDON - 7/28/2010 - Quark Inc. today announced that Autodata Ltd., Europe’s leading publisher and supplier of technical information for automotive professionals, has successfully switched to Quark® XML Author for Microsoft® Word to produce information for independent workshops through printed and electronic media.

Autodata Ltd., like many other providers of technical information, faced the challenge of keeping up with technological developments in their industry and needed to move from paper manuals to a more fast-pasted production cycle. The company now supplies clients with regular monthly updates of their electronic products, which at present make up 90 percent of their sales. Mark Trepte, Autodata's Production Director, explains, “Vehicles now have a reduced ‘model life.’ This means more models more often, which we have to research and supply information for. This presents us with the challenge of progressively reducing time to market.”

Autodata wanted a solution that did not require authors to get involved in the technicalities of mark-up languages and that could deliver content in a fast and accurate way. A thorough review of the market led Autodata to choose Quark XML Author for Microsoft Word.

“Our technical authors were already compiling information using Microsoft Word and therefore were familiar with its layout and functions. We did not want our authors to invest their time inserting the correct mark-up codes, but to focus on content. Equally, we did not want to move them from the familiarity of Microsoft Word to the alien environment of an XML editor,” commented Gabriele Ostermaier, Business Assurance Manager at Autodata.

“We took the view that Quark XML Author was the most user-friendly and suitable option. The authors are not confronted with code input and can focus on what they do best – writing. And this means a competitive edge for our business,” concluded Ostermaier.

Quark XML Author turns Microsoft Word into an XML authoring tool, helping to remove an important barrier to mainstream adoption of XML and dynamic publishing solutions. “We are pleased to see Autodata take advantage of the great benefits of intelligent content. Quark XML Author is an implement-and-go solution that requires very little training, allowing companies like Autodata to save time and money by getting their technical writers up to speed quickly. For businesses looking into producing information in a more cost-effective way, with reduced time to market, increased consistency and accuracy, Quark XML Author is the answer,” commented Matthew Wallis, Senior Vice President of Sales at Quark.

“Our relationship with Microsoft continues to allow us to bring superior XML authoring solutions to organizations across a range of industries so they can improve and automate their publishing processes," concluded Matthew Wallis.

Quark is a Microsoft Certified Gold Partner and member of the Office 14 Developer Advisory Council. Quark supports industry–specific schemas for life sciences, the intelligence community, manufacturing, and technical documentation that can be deployed out–of–the box for a quick start.

An in-depth case study detailing Autodata’s journey to XML and dynamic publishing can be found here.

About Quark XML Author
Quark® XML Author is the next generation of XML authoring tools. It is an add-in to Microsoft Word that lets anyone easily create XML documents with no knowledge of XML and little or no training. Quark XML Author:

-- Empowers knowledge workers to create user-defined XML in Microsoft Word
-- Enables enterprise-wide adoption of XML
-- Integrates with IBM FileNet Content Manager, EMC Documentum, and Microsoft SharePoint.

In contrast, specialized, proprietary XML editing tools of the past require a significant amount of technical training and expertise, limit XML authoring to a small cadre of experts, or inhibit XML adoption altogether.

Quark XML Author is a core component of the Quark Dynamic Publishing Solution™ http://dynamicpublishing.quark.com/dps.

About Quark
Quark Inc. (www.quark.com) is a leading provider of publishing software for professional designers, small and mid-sized businesses, and large organizations in more than 160 countries. Two decades ago, Quark’s flagship product - QuarkXPress® - changed the course of traditional publishing. For more than 25 years, Quark has built on its knowledge and experience in design and publishing to provide software solutions that support collaborative workflows and automated publishing across multiple channels. Today, Quark is revolutionizing publishing again by setting new standards in XML-based publishing across print, the Web and digital media as well as by helping owners and employees of small and mid-sized businesses promote their products and services easily, professionally, and affordably. Denver-based Quark is privately held.

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Quark, the Quark logo, XML Author and Quark Dynamic Publishing Solution, are trademarks or registered trademarks of Quark, Inc. and its affiliates in the U.S. and/or other countries. All other marks are the property of their respective owners.

Contact: Sarah Rector, Quark Inc., 303-894-3753, srector@quark.com