Quark Launches the QuarkPromote Printer Connection
New Feature Allows QuarkPromote Printers to Drive Customers Exclusively to their Store or Locations
DENVER - 7/26/2010 - Quark announced today the QuarkPromote Printer Connection, a new feature for the QuarkPromote community of printers that allows each printer to limit the print-provider list that appears when their customers use QuarkPromote. QuarkPromote is the Web-based service that helps entrepreneurs and small businesses in the United States easily create their own high-quality marketing materials using professionally-designed templates. With more than 3,000 print providers in the QuarkPromote community of printers, customers have a choice of printers in their neighborhood. The new QuarkPromote Printer Connection allows print providers to send their in-store or online customers directly to their store or locations.
“The request we hear most often from our print network is the ability to use QuarkPromote as a design station for their store — without advertising their competitors when a customer checks out,” said Cyndie Shaffstall, Director of QuarkAlliance for Quark. “The new printer-connection feature of QuarkPromote was built to help each individual print shop ensure that their customers are automatically directed back to their store for print orders generated through QuarkPromote.”
John Bowen, Vice President of Business Development for Franchise Services, Inc., said, "We are very excited about the opportunity to work with Quark as we share a similar focus on the small- to medium-sized business customer. As part of the QuarkPromote ‘neighborhood print provider’ program, our franchisees have the opportunity to gain both revenue and additional on-line customers; and by taking advantage of the QuarkPromote online design technology, our franchise locations can now complement their in-house graphic resources with a wide range of world-class design tools and templates for both general- and vertical-market applications."
Current QuarkPromote printers can request a unique URL and promotional code that will identify a specific print provider’s store or multiple locations when a customer submits a print order through QuarkPromote. Print providers can use the link on their Website, in email communication with customers, and in social-media efforts, or use a unique promotion code in direct-mail or in-store campaigns. When a customer clicks a store’s link or enters the promotional code during check-out at QuarkPromote, the store list will be limited to the referring store by those identifiers.
“We estimate that every print provider across the nation loses nearly one print job per day due to competition from online printing services that don’t send print business to franchise and independent printers,” continued Shaffstall. “QuarkPromote and the new QuarkPromote Printer Connection can help our network of printers provide online design and printing services without a hefty investment in propriety software.”
The QuarkPromote Printer Connection feature is scheduled to be available by August 15, 2010.
QuarkPromote is the Web-based service that helps entrepreneurs and small businesses in the United States easily create their own high-quality, professional marketing materials that can be picked up at a nearby neighborhood printer or received by mail in just a few days. The easy-to-use service allows people with no previous design or printing experience to customize professionally designed templates for business cards, postcards, flyers, brochures, appointment cards, coupons, letterhead and envelopes.
Quark Inc. is a leading provider of publishing software for professional designers, small and mid-sized businesses, and large organizations in more than 160 countries. Two decades ago, our flagship product — QuarkXPress® — changed the course of traditional publishing. For more than 25 years, Quark has built on its knowledge and experience in design and publishing to provide software solutions that support collaborative workflows and automated publishing across multiple channels. Today, Quark is revolutionizing publishing again by setting new standards in XML-based publishing across print, the Web, and digital media as well as by helping owners and employees of small and mid-sized businesses promote their products and services easily, professionally, and affordably. Denver-based Quark Inc. is privately held.
# # #
Quark, the Quark logo, QuarkXPress and QuarkPromote are trademarks or registered trademarks of Quark, Inc. and its affiliates in the U.S. and/or other countries. All other marks are the property of their respective owners.
Contact: Sarah Rector, Quark Inc., 303-894-3753, firstname.lastname@example.org