Quark Partners with NewsGator to Deliver Digital Content to Apple Devices Through Branded Apps
Quark Publishing System and TapLynx Cost-effectively Automate Publishing to the iPhone, iPod Touch and iPad
DENVER - 6/28/2010 - Quark announced today that it has partnered with NewsGator (www.newsgator.com), a leading social computing provider, to help publishers and other content creators deliver digital content to the iPhone, iPod Touch, and soon, the iPad. The partnership allows Quark® Publishing System users to instantly publish newsfeed content to Apple’s digital devices through a newsreader application that can easily be created using NewsGator’s TapLynx Framework.
The combination of Quark Publishing System, which automatically publishes to multiple types of media, and TapLynx, NewsGator’s framework for the simple creation of iPhone and iPad apps, allows publishers, news organisations, and marketing teams to:
- Deliver content in a colorful newsfeed format optimised for Apple devices;
- Easily repurpose content that already exists in Quark Publishing System in order to reach consumers on the iPhone, iPod Touch, and soon the iPad;
- Enable those consumers to share publisher content on their social networks with a single click; and
- Customise the branding of the newsreader application with company logos and colours
NewsGator’s TapLynx is the easiest way to make a unique digital content app for the iPhone and iPod Touch because users only need to fill out a simple configuration file. The framework supports multiple ad formats and servers so that publishers can monetise their content, and it lets consumers share content through social media. TapLynx is the foundation of NetNewsWire, NewsGator’s iPhone feed reader.
Quark Publishing System enables publishers and other content creators to publish to their newsfeeds with a single mouse click by fully automating content transformation and delivery to newsreader applications. Quark Publishing System users can publish to Apple’s digital devices today by downloading TapLynx, which is available for $599US / 517.98EUR / 440.27 GBP from NewsGator. Once downloaded, TapLynx is a seamless, integrated part of the Quark digital publishing experience.
“Our work with NewsGator provides publishers a fast and affordable solution to publish colorful newsfeed content to Apple’s digital devices,” said Rainer Heckmann, Director of Product Marketing at Quark. “Quark supports Quark Publishing System customers who are at varying stages of digital publishing, and this is an ideal solution for those who want to deliver their current print content to Apple devices quickly and inexpensively.”
“Our company is deeply committed to connecting content and people, from our birth as an RSS pioneer through our evolution into a broad-based social computing leader,” said Walker Fenton, Vice President of Corporate Development at NewsGator. “We’re pleased to execute again on that commitment by working with Quark to deliver social capabilities to their customers.”
For more information about Quark Publishing System, please visit:http://dynamicpublishing.quark.com/en/qps/
To download TapLynx, please visit:http://www.taplynx.com/pricing/
Quark® Inc. is a leading provider of publishing software for professional designers, small and mid-sized businesses, and large organisations in more than 160 countries. Two decades ago, our flagship product — QuarkXPress® — changed the course of traditional publishing. For more than 25 years, Quark has built on its knowledge and experience in design and publishing to provide software solutions that support collaborative workflows and automated publishing across multiple channels. Today, Quark is revolutionising publishing again by setting new standards in XML-based publishing across print, the Web, and digital media as well as by helping owners and employees of small and mid-sized businesses promote their products and services easily, professionally, and affordably. Denver-based Quark Inc. is privately held.
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