Quark Unveils Platform-independent Strategy for Digital Publishing 2.0
Quark Offers Automated, Platform-independent Publishing Solutions that Allow Publishers to Focus on Creating Content for the Next Generation of Digital Devices
NEW YORK - 6/17/2010 - Quark today unveiled a platform-independent strategy for helping publishers take advantage of Digital Publishing 2.0 for the new generation of digital devices. Marked by a move from simple, black-and-white electronic books, Digital Publishing 2.0 capitalizes on the proliferation of more powerful devices with large color displays to deliver design-rich and interactive content to consumers. To succeed in the 2.0 era of digital publishing, publishers need to differentiate their electronic products from their print products by producing “enhanced” content that can be delivered to all digital devices, regardless of platform. Quark’s Digital Publishing 2.0 strategy automates the publishing process to offer publishers efficient and cost-effective ways to:
-- Create design-rich, interactive content – for any platform
-- Automate publishing – to any media (print, Web, digital)
-- Engage customers – on any device
-- Focus on content – not technology
Based on dynamic publishing software that includes QuarkXPress®, Quark Publishing System®, and Quark XML Author™, as well as innovative technology from new partners, Quark’s digital publishing strategy will serve publishers at any stage of digital publishing regardless of their preferred application platform or intended media.
“Quark’s strategy for Digital Publishing 2.0 embodies an extremely flexible approach to creating engaging, immersive content that can be delivered to the digital devices that our readers currently or will use in the future,” said Rich Gamble, Publisher & General Manager of Chicago Magazine. “Publishers like us are up against time, resource, and technological barriers when it comes to delivering enhanced content to digital devices. With Quark, we are preparing to get our content to market more quickly and efficiently, supplying readers with a new, enhanced experience, and offering advertisers unique ways to engage consumers.”
“Publishers are looking for ways to better monetize their catalog. They need a way to leverage those assets and transform them into new formats for new devices. Also, a large part of their back catalog is already in QuarkXPress, so that offers a tremendous opportunity that publishers can immediately leverage," said Melissa Webster, Program Vice President, Content and Digital Media Technologies at IDC. "Quark's digital publishing strategy is meant to help publishers streamline the content transformation process in a platform-independent way, so they can embrace new readers such as Blio and emerging technologies for digital publishing.”
Quark Supports Digital Publishing 2.0
Starting with a rich, compelling design in QuarkXPress, Quark will help both enterprises and individual creative professionals export those designs to a variety of digital devices. Without requiring any programming or other special skills, designers will be able to enhance their print content for digital devices by using QuarkXPress’s built-in interactive features to add slide shows, embed video, and create other interactive elements to differentiate and add value to their print publications.
Quark also offers enterprise customers a “content first” alternative to the “design first” approach of starting by building their publications in print form. Using Quark XML Author, enterprises can create reusable information components that are independent of any specific media type. Quark Publishing System can assemble these components for different audiences and automatically publish to all the media types that Quark supports.
“Quark is in a unique position to help publishers navigate through the platform wars to choose the strategy for Digital Publishing 2.0 that best suits their business,” said PG Bartlett, Senior Vice President of Product Management of Quark. “The alternative options today in the form of apps are expensive stopgap measures that force publishers to become technology developers. We are focused on providing publishers with a smart Digital Publishing 2.0 strategy that insulates them from technology churn and prepares them for future changes in consumer expectations.”
Quark is rolling out digital publishing capabilities and partnerships throughout 2010 and beyond. For more information, please visit: http://dynamicpublishing.quark.com/digitalpublishing/.
To learn about the today’s announcement about Quark’s partnership with K-NFB Reading Technology and Baker & Taylor, please visit: http://dynamicpublishing.quark.com/digitalpublishing/partners.html.
Quark Inc. is a leading provider of publishing software for professional designers, small and mid-sized businesses, and large organizations in more than 160 countries. Two decades ago, our flagship product - QuarkXPress® - changed the course of traditional publishing. For more than 25 years, Quark has built on its knowledge and experience in design and publishing to provide software solutions that support collaborative workflows and automated publishing across multiple channels. Today, Quark is revolutionizing publishing again by setting new standards in XML-based publishing across print, the Web, and digital media as well as by helping owners and employees of small and mid-sized businesses promote their products and services easily, professionally, and affordably. Denver-based Quark Inc. is privately held.
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Quark, the Quark logo, QuarkXPress, Quark Publishing System, and Quark XML Author are trademarks or registered trademarks of Quark, Inc. and its affiliates in the U.S. and/or other countries. All other marks are the property of their respective owners.
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Contact: Sarah Rector, Quark Inc., 303-894-3753, firstname.lastname@example.org